CONCEPTUAL FRAMEWORK OF WINE TOURISM MODEL IN THE OLTENIA REGION
DOI:
https://doi.org/10.52846/aamc.v54i2.1584Abstract
Wine tourism model is an industry with great prospects for economic development in the rural areas of the Oltenia Region. This study develops a conceptual framework of wine tourism model through a review of the relevant literature and an exploratory study of the Oltenia region. Although it has a wine industry with development prospects, the region is well positioned to market new tourism products after the COVID-19 pandemics, which contain the wine experience and product based on a unique regional identity in Romania.
The maps made in this exploratory study can thus be integrated with GIS (Geographic Information Systems) databases to better understand the environmental exploration and defining elements of Romanian vineyards.
For the map with defining elements of vineyards in Romania (for the tourism model), focused on the Oltenia region exploratory study, the data were downloaded from National Institute of Statistics (NIS), for the year 2023.
In conclusion, we believe that it is necessary to develop new wine products after the COVID-19 pandemic, containing the wineries and vineyards of the South-West Oltenia region, but also the organization of wine festivals, because they can provide a favorable environment for the development of new collaborative partnerships and investments between wine producers and stakeholders in the tourism and hospitality industry.